Hi! We are Laurel and Carly - two sisters who grew up in Southern Indiana with a lust for the beach. (I mean, who doesn’t have a lust for the beach when you are surrounded by farmland?) We were lucky enough to be raised by parents who gauged success not on how big your house was, how fancy your clothes were, or how much jewelry you accrued, but by how many times a year you could get your family out of town.
For our parents, that was at least twice a year. Now, let’s be real. These weren’t lavish vacations. You would never find our family exploring unknown cities, taming horses at a dude ranch, tackling a theme park, or chartering a boat overseas. Nope. All of that sounds exhausting, quite frankly. What we WERE doing was posting up at a beach for the week - usually with our cousins - with coolers filled with sandwiches we just made in a rented condo with limited beach toys, but plenty of music, cold beverages, and cherished time together. Now in our forties (how did that happen?), our husbands gradually embraced our need to get away years ago. (They didn’t exactly have a choice. It’s in our blood, after all, right?) And, our kids were easy sells.
The lifestyle we refer to includes little to no planning. If you live to plan a minute-to-minute Disney World trip, we aren’t your people. In fact, we have anxiety thinking about it. If you have stayed at the same place multiple times without exploring the town other than its beaches - welcome home. Our kids thought the rental that we’ve stayed at on the Gulf Coast for 20+ years was our second home. Bless them.
Now back to PIBE. PIBE™ – or Play It By Ear™. This mantra was born out of a slower lifestyle. Taking a vacation as it comes, rather than planning it into something. When we’re on vacation, there are no plans other than sitting on the beach and enjoying each other’s company. We might run to the pool, rent a pontoon boat for the day, grab a tee time, play pickleball, or go out to dinner, but what we won’t do is plan any of it.
The brand was born to accommodate these unplanned days that turn into the best times of your life. So, when you are asking yourself Where's Next? – look to us. We’ll help you PIBE.
Carly, Co-Founder
Carly’s work background includes event planning for an area nonprofit and public relations for the area’s largest prosecutor’s office and a local clothing boutique. She has been married to her husband, Scott, for 13 years. They have two young boys, Marshall and Griffin, who live to PIBE, spending their days playing golf, pickleball, and of course, gaming.
Laurel, Co-Founder
Laurel’s work history includes serving as a remote public relations director for a full service advertising agency in Naples, Florida, and starting and growing a local parks foundation into one of the area’s premier charitable organizations. She lives three houses down from Carly with her husband of 18 years, Brad, and two teen daughters, Alice and Hattie, who remain busy with everything from volleyball and golf to shopping for no reason.
But wait, there's more...
Lindsay, the oldest sister, is extremely busy in her role as Principal at Central Academy in Henderson, Kentucky, where she strives to help at-risk students become their best selves. And, while she’s not technically involved in the PIBE venture, you better believe she is partaking in the PIBE lifestyle right along with us when she’s not working. Lindsay is married to Chad, who is also employed by the Henderson County School Corporation as the Assistant Superintendent of Teaching and Learning. He spends his downtime in a tree stand or boating. They have two children, Boone, who is a soccer and swim stud, and Piper, who is our family’s dancing queen.
About Us
PIBE – Play It By Ear
PIBE is a lifestyle brand proudly based in Newburgh, Indiana, but built for the beach, travel, and everyday adventure. The name PIBE stands for Play It By Ear — a reminder to stay spontaneous, embrace freedom, and live life with a vacation mindset. While we’re rooted in the Midwest, the heart of PIBE beats with coastal energy, beach vibes, and a love for exploring new places.
Newburgh, Indiana Roots
Located along the Ohio River, Newburgh, Indiana may be far from the ocean, but it’s where the PIBE story began. We believe that the Play It By Ear lifestyle doesn’t depend on your zip code. Whether you’re in Indiana, at the beach, or halfway across the globe, the PIBE mindset is about carrying vacation energy with you wherever you go.
Built for the Beach, Inspired by Travel
Every PIBE product is designed with a spirit of travel and adventure. Our PIBE tees and PIBE hoodies are perfect for road trips, exploring coastal towns, or relaxing at a beachside café. Our PIBE hats and PIBE pickleball paddles are made for sunshine, fun, and active days outdoors. No matter where you are, PIBE brings you closer to that feeling of being on vacation.
The Play It By Ear Lifestyle
PIBE – Play It By Ear is more than a name. It’s a lifestyle rooted in freedom, spontaneity, and discovery. To Play It By Ear is to embrace the unexpected. It’s booking a last-minute trip, exploring a new city, or turning an ordinary afternoon into an adventure. The PIBE lifestyle is about enjoying the journey — whether you’re on a beach in Florida, traveling abroad, or relaxing in Newburgh, Indiana.
What We Create
- PIBE Apparel – Soft, premium tees and hoodies designed for travel, lounging, and everyday wear.
- PIBE Hats – Richardson trucker hats and caps built for sun, style, and adventure.
- PIBE Pickleball Gear – Paddles and accessories that bring performance and personality to the court.
Why Choose PIBE?
Customers love PIBE because our products capture the spirit of vacation, no matter where you are. From Newburgh, Indiana to the coast, PIBE reminds you to slow down, enjoy the moment, and always Play It By Ear. Whether you’re packing for a trip, planning a weekend getaway, or just looking to bring vacation vibes into everyday life, PIBE is the brand for you.
Join the PIBE Journey
PIBE invites you to live with curiosity, travel often, and find joy in spontaneity. Based in Newburgh, Indiana but inspired by beaches and adventures everywhere, PIBE is your passport to a lifestyle of exploration and relaxation. We’re here for those who dream of travel, live for the beach, and choose to Play It By Ear every step of the way.